CCE Builds on Licensed Adult Soft Drink Range With Launch of 200ml Canada Dry

Friday, February 29, 2008

This March, Coca Cola Enterprises (CCE) will launch a 200ml version of its ever popular traditional ginger ale, Canada Dry. Canada Dry is currently available in the 125ml format and is the most widely available Schweppes mixer in the on-trade.

Paul Grace, Head of On-Premise Marketing at CCE comments:
"The introduction of the larger 200ml pack adds to the successful Schweppes mixer range that has a 49% share of the category, making it the leading mixer brand ."

"Canada Dry complements a wide range of spirits and we are working with partners in the spirit category to re-ignite some familiar combinations and bring alive some new signature drinks. The spirit and mixing category is a very profitable area for Licensees and the new larger Canada Dry taps into the trend for longer, better value mixed drinks.

Consumers have been enjoying Canada Dry since it was created in 1904 by Canadian pharmacist John J McLaughlin. Canada Dry is an integral part of the Schweppes range, which aims to provide an assortment of perfect accompaniments to spirits that are also delicious when enjoyed on their own.

'Canada Dry' and the Shield Device are registered trade marks of Canada Dry Corporation Limited