Capri-Sun to hit TV screens for first time in three years
Monday, December 15, 2008
This January, Coca-Cola Enterprises Ltd (CCE) is launching a £4m multi-media campaign for leading brand Capri-Sun, including the first TV advertising for the brand in three years. 'Capri-Sun' is now worth £78m in retail sales, having grown +14% in the last year[1], and is the number one ambient juice and juice drink brand by volume. The brand also entered the Top 100 brands list this year, and has experienced extensive penetration increases with new consumers following the launch of the '100% juice' range last year.
Kenny Chisholm, Trade Communications Manager at CCE comments: "Capri-Sun has had a fantastic year, and is now growing ahead of the juice and juice drinks sector at a rate of 30%[2]. We're confident that this is a great time to launch Capri-Sun back onto televisions to help even further increase brand awareness in January, a key back to school time of year, and in turn to further increase sales of the brand for retailers."
'Capri-Sun' 330ml packs should be sited in front of store chillers, and 10 multi-packs should be merchandised near other lunchbox items where possible. Specific point of sale is available for 'Capri-Sun' and the January campaign will be supported with advertising, PR, online activity, in-store visibility and trial primarily aimed at Mum's.
- AC Nielsen MAT to w/e 25.10.08
- AC Nielsen MAT to w/e 25.10.08
Notes to editors
'Capri-Sun' is a registered trade mark of WILD, Heidelberg, Germany.
For further information please contact:
Kat Miller - Kat@mercieca.co.uk 020 7485 0100
Frankie Mercieca - Frankie@mercieca.co.uk 020 7485 8584
Anna Carradice French - Annac@mercieca.co.uk
