Capri-Sun Launch Thrilling On-Pack Promotion

Tuesday, April 29, 2008

This May the UK's number one lunchbox juice , 'Capri-Sun', is launching an exciting new on-pack promotion, Capri-Stunts. The Capri-Stunts on-pack promotion will be available on multi-packs of 'Capri-Sun' only: Apple, Orange, Blackcurrant, Summer Berries and Tropical ten packs, as well as Orange five packs.

The Capri-Stunts promotion will offer entrants the chance to win one of four fun stunts - roll around inside a giant inflatable ball, indoor skydiving, bounce off a friend in inflatable sumo suits and indoor snowboarding. In association with Merlin group, every pack will also hold a 'two for one' offer to world-famous attractions such as Alton Towers, Chessington and Legoland.

To participate, consumers need to go to www.capri-stunts.co.uk and type in the promotional code from packs. There will be a winner every day for the first 100 days of the promotion followed by two draws in September 2008 and April 2009 for two more winners. Entrants must be 12 years or over and written parental consent is required to participate in any of the stunts' prizes. From the website, consumers can also play the 'Sumo Slam' game.

Caroline Philiponnet, Senior Brand manager at Coca-Cola Enterprises (CCE) comments:
"We are really pleased to be able to offer such fun, enjoyable prizes that will appeal to our core consumers, those aged 12 and above. For the first time ever we have also allowed the packaging to be manipulated for the promotion, with 20 unique designs to be found on packs and pouches featuring four new characters, which should really improve on-shelf stand out and therefore help to drive purchase. We believe Capri-Stunts will appeal to parents and children alike."

The on-pack promotion will be in-store nationwide from May 2008 to April 2009.

For all stockist enquiries, please call 08457 227222.

Notes to editors

• 'Capri-Sun' is the UK's no1 lunchbox juice brand, popular with children and parents alike. Recently re-launched with no artificial ingredients across its entire portfolio, the brand is in phase with current health trends for children and mums.

• 'Capri-Sun' is distributed and marketed by Coca-Cola Enterprises Limited under license from Deutsche SISI-Werke, Heidelberg, Germany.

• 'Capri-Sun' is a Registered Trademark of WILD, Heidelberg, Germany.