‘Coca-Cola Zero’ Launch ‘A taste of life as it should be!’ Campaign

Monday, April 21, 2008

This month, The Coca-Cola Company is launching another ground-breaking advertising campaign for 'Coca-Cola Zero'. The 30 second advert will air on 7th April for 4 weeks, with a media investment of £1.2 million which includes outdoor.

The Hollywood-blockbuster style advertisement depicts a young man (the hero) entering a convenience store and heading to the cooler to grab a 'Coca-Cola Zero'. As he turns he is confronted with his ex-girlfriend and her new "hunky" boyfriend. After taking a gulp of 'Coca-Cola Zero' the tagline 'Coca-Cola presents…A taste of life as it should be' appears on screen as a "gorgeous" woman enters as the hero's new squeeze. The couple then exit the store on a helicopter in an action-style sequence, as the background explodes and the caption closes with a brand shot.

Launched in summer 2006, 'Coca-Cola Zero' has been hailed as the biggest NPD launch in 3 years by AC Neilsen. Having grown by 49% since launch, the brand is currently worth £60 million .

Shona McPherson, Shopper Marketing Controller at Coca-Cola Enterprises comments:
"The new 'Coca-Cola Zero' advertising campaign seeks to further appeal to our core 20-something male audience.  We are confident that the creative approach will help increase brand awareness among these consumers and help to firmly position 'Coca-Cola Zero' as the third 'Coca-Cola' in the portfolio alongside 'Coca-Cola' and 'diet Coke'."

Notes to editors

'Coca-Cola', 'Coke', 'diet Coke', 'diet Coca-Cola','Coca-Cola Zero' and 'Coke Zero' are registered trade marks of The Coca-Cola Company

For further information please contact:
Frankie Mercieca - Frankie@mercieca.co.uk 020 7482 8584
Katherine Miller - Kat@mercieca.co.uk - 020 7 482 8587