Coca-Cola Enterprises Launches Biggest Football Promaotion Ever!

Thursday, June 21, 2007

Coca-Cola Enterprises (CCE) is launching its biggest on-pack football promotion ever, 'Win a Real Saturday' with 'Coca-Cola' and 'Coca-Cola' Zero. Commencing in August and closing in December, the promotion gives consumers the opportunity to win some of the one million football tickets on offer to watch their favourite teams live.

'Coca-Cola' is the number one Soft Drink brand in the UK worth nearly £490m . After being launched in June 2006, 'Coca-Cola' Zero is already worth £59m  and has helped to drive excitement into the Soft Drinks category.

Soft Drinks are a huge opportunity for summer sales and CCE is supporting its brands for the 100 days of summer, with 'Coke side of life' promotions. 'Win a Real Saturday' is part of the 100 days of summer brand support, which plays to key consumer passions including music and football.

The 'Win a Real Saturday' promotion is primarily aimed at males aged 16-34, but with over 30 million football fans in the UK, it has the opportunity to create excitement and attract new customers to 'Coca-Cola' Zero. Each pack, featuring the 'Made in GB' logo, will have a  unique code that consumers can use on the 'Win a Real Saturday' internet redemption site, or they can text in to win tickets to watch teams in The English Football League and Scottish Premier League. This exciting promotion will be highlighted on 330ml 'Coca-Cola' Zero Cans and 500ml bottles, along with 6 x 330ml cans, 2L bottles, Fridgepacks and 24 packs of 'Coca-Cola' and 'Coca-Cola' Zero. Specific point of sale is also available for retailers through their CCE Sales Representatives to make the most of the promotion in-store.

CCE is also supporting 'Win a Real Saturday' with significant media support. Activity will include a national and regional PR campaign, along with local and national online and radio promotions.

Anita Huntley, Head of Marketing, CCE comments:
"'In the summer of 2006, CCE brought 'Coca-Cola's' most exciting new product development in 22 years to the UK - 'Coca-Cola' Zero. According to data from retail tracking analysts AC Nielsen 'Coca-Cola' Zero is the most successful new food and beverage launch of the past three years . The 'Win a Real Saturday' promotion, along with a £10million media spend on the brand in 2007, is expected to further drive trial and repeat purchase amongst the 'Coca-Cola' Zero male target audience."

Notes to editors

For more information please contact:
Katrina Ward on 020 7484 0100 or Katrina@mercieca.co.uk
Kat Miller on 0207 7484 0100 or Kat@mercieca.co.uk
Frankie Mercieca on 020 7485 0100 or Frankie@mercieca.co.uk

Notes for editors:
· 'Coca-Cola' and 'Coke' are registered trade marks of The Coca-Cola Company.
· 'Coca-Cola' Zero is a trade mark of The Coca-Cola Company.