Hemswell, Lincolnshire, 10th May: Coca-Cola Enterprises Ltd (CCE) and ECO Plastics today announce the official opening of their groundbreaking joint venture, Continuum Recycling. Completed on time and on budget, the £15 million facility is a first for Great Britain, and brings the recycling process full-circle, with used plastic packaging sorted and reprocessed domestically, before returning to GB shelves as part of another bottle.

Opened by Environment Minister Lord Taylor of Holbeach, this morning, the Continuum Recycling plant will more than double the amount of bottle-grade recycled plastic (rPET) previously created in Britain, and will allow CCE to meet its commitment to use 25% rPET in all its bottles by the end of 2012. The factory is located at ECO Plastics' existing site in Lincolnshire, which, with the additional capacity, becomes the world's largest plastics reprocessing facility.

Continuum Recycling will be used this summer by Coca-Cola as part of an initiative to collect Coke and additional PET soft drinks bottles and turn them back into new bottles on the shelves within six weeks.

Simon Baldry, Managing Director of Coca-Cola Enterprises, said: "Our investment in Continuum Recycling shows that we are serious about setting the industry standard for sustainable packaging. Today's opening of this £15m state-of-the-art facility will transform recycling in this country and ensure that we achieve our ambition of incorporating 25% recycled PET in our plastic bottles. This is a first for the industry and an important milestone in our ongoing efforts to build a low-carbon, zero waste business here in Great Britain."

Jonathan Short, Managing Director of ECO Plastics, said: "Today is a great day for ECO Plastics and a great day for UK recycling generally. It demonstrates the huge potential of working with global leaders like Coca-Cola Enterprises, as well as the strategic value of long-term partnerships. Together they have provided us with confidence to invest in the next-generation technology which will be crucial to our industry's future development."

Continuum Recycling is the first time that the beverage and recycling industries have formed a long-term strategic partnership and will provide CCE with high-quality rPET for a minimum of ten years. It will save around 33,500 tonnes of CO2 per year, the equivalent of taking over 15,715 cars off the road. 30 new skilled jobs have been created for the local area as a result of the partnership.

Environment Minister Lord Taylor of Holbeach said: "With the opening of this facility, the UK is now home to the world's largest plastics recycling plant, bringing jobs and growth to the rural economy of Lincolnshire. Coca-Cola Enterprises and Eco-plastics innovation and investment has made this project a reality - exactly what we want to see more of right across the country.

"Recycling is a growing industry, and investment in these types of projects not only makes good business sense - it will help us achieve our ultimate aim of a zero-waste green economy."

Jon Woods, General Manager, Coca-Cola Great Britain & Ireland, said: "The opening of Continuum Recycling will take Coca-Cola a huge step towards helping LOCOG make London 2012 the most sustainable Games possible. The eyes of billions around the world will be on the UK throughout London 2012, and this presents a unique chance to trigger shifts in sustainable behaviour.

"Since we first sponsored the Games 84 years ago we've sought to learn from our experiences and improve. We have been working with LOCOG to ensure London 2012 is a zero waste Games and will be collecting all empty soft drinks bottles from the Olympic Park and then recycling and returning the plastic into new bottles. The six week bottle-to-bottle recycling system has been developed in partnership with Continuum Recycling and other partners, and is just one example of what is our most sustainable sponsorship activation to date."

David Stubbs, Head of Sustainability, LOCOG said: "This is a fantastic new development that will help us on our journey towards delivering a zero waste to landfill Games. We want to use the Games to inspire a generation on sustainability issues and that means businesses too."

To coincide with the new flavour launch, the entire Relentless portfolio has also undergone a bold makeover.

The new packs have a brighter, eye-catching design for greater stand-out on shelf and to ease shopper choice.

Relentless is now worth over £63m, having grown by 17.1% year-on-year¹.

Relentless Origin continues to be the best-seller within the range, whilst last year's addition,

Relentless Sugar Free, accounts for nearly £4m of value sales².

The current line-up of six variants also includes Relentless Orange, Relentless Tropical Juiced and Relentless Berry Juiced.

Stuart Agates, Head of Energy at CCE, comments:

"We're confident the delicious new Apple & Kiwi variant will be a big success with consumers this summer. Relentless is a key brand within the Energy sector and it's important we maintain its growth with innovation to offer further choice for different consumer needs.

"2012 is set to be a huge year for the brand. With the new flavour, new packaging and a high profile marketing campaign to follow this summer, we expect consumer awareness to be at an all time high. Retailers should ensure they are stocked up with the full Relentless portfolio, which is also available in Price Marked Pack format."

Relentless Apple & Kiwi 500ml is available to all national accounts from the 14th May. For stockist details retailers should contact 08457 227 222.

ENDS

For further information on Relentless please contact Frankie or Carly at Mercieca on 020 7485 0100 or email Frankie@mercieca.co.uk

Today's initiative supports the Department of Health's Public Health Responsibility Deal and its objective of working with food and drink manufacturers and retailers to help consumers reduce their calorie intake.

Enabling consumers to choose a low calorie, zero sugar drink has long been a key focus for Coca-Cola and one which has resulted in all major brands it produces now having a widely available no calorie, zero sugar or low calorie alternative.

In the past few years alone, Coca-Cola has reduced the calorie content of several of its best known brands - namely Fanta by 30 per cent, Oasis by 35 per cent and Lilt by 56 per cent. Now more than one third of the drinks Coca-Cola sells in the UK are no calorie, zero sugar or low calorie, and more than 40 per cent of the colas it sells are no calorie, zero sugar, being either Diet Coke or Coca-Cola Zero^[1].

To achieve today's pledge to cut the average calories per litre of its range of sparkling soft drinks by five per cent, Coca-Cola will take the following actions:

Reduce calories:

• Invest £15 million in the reformulation of several of its leading soft drinks brands by 2014 ^[2].
• Reduce the calories in the brands it reformulates by at least 30 per cent, while retaining the great taste consumers demand.

Increase promotion of no calorie, zero sugar colas:

• Increase the marketing budget for its no calorie, zero sugar colas (Diet Coke and Coca-Cola Zero) by 25 per cent by the end of 2014
• Work with retailers to increase the availability of its no calorie, zero sugar colas (Diet Coke and Coca-Cola Zero) where those drinks are currently limited
• Offer its widest ever range of drinks at London 2012: it expects that 75 per cent of the drinks it sells at London 2012 will be water, juice or low or zero calorie drinks

Simon Baldry, Managing Director for Coca-Cola Enterprises Ltd, said:

"Today's announcement builds on our on-going work to help consumers make the right choices for them and their families. We believe we can play an important role by offering a broader choice of drinks for our consumers, helping people make informed choices and encouraging active lifestyles. We recognise that Government, businesses and consumers need to work together if Great Britain is to become healthier.

^[1]TCCC Internal Sales System (Compass full Year 2011)

^[2]Further details on which brands will be reformulated will be announced in due course. However, Coca-Cola will not be reformulated.

ENDS

For more information please contact:
Coca-Cola press office
+44 (0) 20 8237 3782
gbpressoffice@eur.ko.com

Notes to Editors

1. The pledge of Coca-Cola in Great Britain - made by Coca-Cola Great Britain and Coca-Cola Enterprises Ltd
Enabling consumers to choose a no calorie, zero sugar drink is one of the many actions we are taking to grow our business responsibly. We have led the industry in this area for almost 30 years, since we launched Diet Coke in the UK.

We believe that balance and moderation are the cornerstones of healthy living. We play an important role: offering a broad choice of drinks, including many with reduced calories; helping people make informed choices; and encouraging active lifestyles.

Today, we offer consumers a wide variety of drinks and pack sizes and provide them with clear and consistent nutrition information. Since 2007, we have reduced the calorie content of several of our best known brands - Fanta by 30%, Oasis by 35% and Lilt by 56%. For those who want even fewer calories, we offer no calorie, zero sugar variants of the vast majority of our regular drinks. More than one third of the drinks we sell in the UK are no or low calorie and more than 40% of the cola we sell is no calorie, zero sugar.

Over the three year period 2012 to 2014, we expect the actions contained in this pledge to cut the average calories per litre of our range of sparkling soft drinks by 5%. This more than doubles the rate at which we have reduced our average calories per litre in the past decade.

We will:
Reduce calories:

• We will invest approximately £15m in reformulating several of our leading soft drinks brands by 2014. We will cut the calorie content of these drinks by at least 30%, whilst retaining the great taste consumers demand.

Increase promotion of our no calorie, zero sugar colas:

• We will increase the marketing budget for our no calorie, zero sugar colas by 25% by the end of 2014 (from 2011 level).
• We will work with customers to increase the availability of our no calorie, zero sugar cola brands (Diet Coke and Coca-Cola Zero).
• We will offer our widest ever range of drinks and pack sizes at an Olympic and Paralympic Games: we expect 75% of the drinks we sell at London 2012 will be water, juice and no or low calorie drinks.

2. About Coca-Cola

Our business in Great Britain is made up of two separate companies that manufacture, distribute and market our range of drinks: Coca-Cola Great Britain is responsible for marketing and developing new and existing brands. Based in West London it manages over 17 brands (around 100 products) in Great Britain. Coca-Cola Enterprises manufactures and distributes soft drinks for both The Coca-Cola Company and other brand owners. It employs around 4,500 people in Great Britain and has six manufacturing sites and numerous regional offices and operations depots across the country. With an enduring commitment to building sustainable communities, our business is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

Tagged 'Juicy News' and on air from 9^th February, 26 new idents will run during Celebrity Juice episodes throughout 2012 - reaching out to the Oasis target audience of 16-24 year-olds. Playing out the 'Oasis, it'll go with anything' tagline, the new laugh-out-loud clips parody popular American celebrity news flashes and see 'lunchtime Lothario', Oasis, flirting shamelessly with foods including salads, jacket potatoes and sandwiches.

Viewers will also be able to keep track of Oasis' outrageous antics off-air by logging onto the Oasis Facebook page. Styled to look like a celebrity gossip magazine, the page will host additional 'Juicy News' content including topical celebrity updates, photos and consumer competitions. As part of the sponsorship of Celebrity Juice, licensed by FremantleMedia Enterprises, further support of the Oasis Facebook page will run across the ITV2 show's website via MPUs and banners.

Mike Barrett, Key Account Director, ITV Commercial said: "Celebrity Juice remains a hugely popular show, most recently winning a National Television Award for the best Comedy Panel Show, and continues to go from strength to strength along with ITV2. We are delighted with its new association with Oasis, and look forward to working with them on this multi-platform partnership over the coming year."

Jana Gray, VP Sponsorship UK, FremantleMedia Enterprises said, "The Oasis brand fits perfectly with the Celebrity Juice values so we are thrilled to have secured them as the official sponsor. We look forward to working with Oasis to inject some Celebrity Juice into the off-air elements of the deal."

For further information please contact Frankie or Carly at Mercieca on 020 7485 0100 or email Frankie@mercieca.co.uk

PMPs offer great sales opportunities for retailers. Research shows that 98% of shoppers want PMPs, but only 78% of retailers stock them. Shoppers perceive them as a special offer and this contributes to overall positive price and value perception, resulting in improved rate of sale with the added benefit of driving footfall^[2] in store for retailers. Of all categories, soft drinks is where retailers want PMPS available, to stock in chillers and on shelf, as they clearly drive purchase, with consumers 44% more likely to buy a soft drink on impulse if it is a PMP. In addition 53% of shoppers are more likely to trial a new product if it is a PMP^[3].

New from CCE for 2012 is the Coke, diet Coke, Coke Zero, Cherry Coke 330ml can 59p PMP, offering retailers a 40% POR^[4] and Powerade Sports 500ml 99p PMP offering retailers a 32% POR^[5]. POS kits are available on MyCoke 59p PMP including: wobblers, shelf barkers and chiller vinyl posters.

In addition, the range of CCE's permanent PMPs includes on-the-go formats: Fanta, Sprite, Dr Pepper and Lilt 330ml single can 55p PMP, MyCoke 500ml £1.15 PMP, Oasis, Fanta, Sprite, Lilt and Dr Pepper 500ml 99p PMP, Relentless and Monster Energy 500ml cans £1.39 PMP and Powerade Energy 500ml 85p PMP, all offering a strong POR, which will be communicated on outers.

In Future consumption (FC) CCE offers: MyCoke 2L £1.99 PMP, My Coke 1.25L £1.39 PMP, MyCoke 330ml can 4-pack £1.89 PMP, Fanta, Sprite and Dr Pepper 2L £1.99 PMP, Schweppes Lemonade 2L £1.49 PMP, Ocean Spray 1L £1.35 PMP and Five Alive 1L £1,29 PMP.

Darren Goldney, Wholesale Trading Director at CCE, comments:

We believe that PMPs offer a strong sales proposition for retailers, and we are making a significant investment in 2012 behind PMPs across our soft drinks portfolio including the addition of a number of new skus to the range. In what is a hugely exciting year ahead with a massive summer of sport and celebration, this will help to support our independent customers and drive purchase. Price marked packs on quality brands are a key opportunity for independents and this continues to be a growing trend as shoppers look for the best value in all product areas.

"We know that 98% of consumers would buy soft drink PMP if it was available in store^[6] and they offer great profit on return for retailers, so we're confident our new range of permanent PMPs will increase soft drinks sales for independent retailers and help drive category growth."

For further details retailers should call 08457 227 222.

For further information please contact Frankie or Carly at Mercieca Ltd on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

[1] Future Consumption i.e. 'buy now, drink later'; On-The-Go - 'buy now drink now' - also known as Immediate Consumption

[2] HIM PMP Study 2011

[3] HIM PMP Study 2011

[4] If sold at Manufacturer's Suggested Selling Price of 59p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £4.71 when purchased at Manufacturer's Recommended Selling Case price of £7.09. ©2011

[5] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 32% and cash margin (ex VAT) = £3.21 when purchased at Manufacturer's Recommended Selling Case price of £6.69. ©2011

[6] HIM PMP Study 2011

[7] If sold at Manufacturer's Suggested Selling Price of 59p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £4.71 when purchased at Manufacturer's Recommended Selling Case price of £7.09. ©2011

[8] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 32% and cash margin (ex VAT) = £3.21 when purchased at Manufacturer's Recommended Selling Case price of £6.69. ©2011

[9] If sold at Manufacturer's Suggested Selling Price of 55p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £6.01 when purchased at Manufacturer's Recommended Selling Case price of £13.79. ©2011

[10] If sold at Manufacturer's Suggested Selling Price of £1.15 each, Profit on Return (ex VAT) = 31% and cash margin (ex VAT) = £7.11 when purchased at Manufacturer's Recommended Selling Case price of £15.89. ©2011

[11] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 30% and cash margin (ex VAT) = £6.01 when purchased at Manufacturer's Recommended Selling Case price of £13.79. ©2011

[12] If sold at Manufacturer's Suggested Selling Price of £1.39 each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £5.45 when purchased at Manufacturer's Recommended Selling Case price of £8.45. ©2011

[13] If sold at Manufacturer's Suggested Selling Price of 89p each, Profit on Return (ex VAT) = 37% and cash margin (ex VAT) = £6.25 when purchased at Manufacturer's Recommended Selling Case price of £10.75. ©2011

[14] If sold at Manufacturer's Suggested Selling Price of £1.99 each, Profit on Return (ex VAT) = 23% and cash margin (ex VAT) = £2.30 when purchased at Manufacturer's Recommended Selling Case price of £7.65. ©2011

[15] If sold at Manufacturer's Suggested Selling Price of £1.39 each, Profit on Return (ex VAT) = 25% and cash margin (ex VAT) = £3.51 when purchased at Manufacturer's Recommended Selling Case price of £10.39. ©2011

[16]If sold at Manufacturer's Suggested Selling Price of £1.89 each, Profit on Return (ex VAT) = 21% and cash margin (ex VAT) = £1.96 when purchased at Manufacturer's Recommended Selling Case price of £7.49. ©2011

[17] If sold at Manufacturer's Suggested Selling Price of £1.99 each, Profit on Return (ex VAT) = 24% and cash margin (ex VAT) = £2.36when purchased at Manufacturer's Recommended Selling Case price of £7.59. ©2011

[18] If sold at Manufacturer's Suggested Selling Price of £1.49 each, Profit on Return (ex VAT) = 29% and cash margin (ex VAT) = £2.16 when purchased at Manufacturer's Recommended Selling Case price of £5.29. ©2011

[19] If sold at Manufacturer's Suggested Selling Price of £1.35 each, Profit on Return (ex VAT) = 28% and cash margin (ex VAT) = £3.81 when purchased at Manufacturer's Recommended Selling Case price of £9.69. ©2011

[20] If sold at Manufacturer's Suggested Selling Price of £1.29 each, Profit on Return (ex VAT) = 29% and cash margin (ex VAT) = £3.71 when purchased at Manufacturer's Recommended Selling Case price of £9.19. ©2011

Products made from 100% juice have seen greater demand in recent years as consumers seek healthier products for themselves and their families, and four in ten new products now launched contain no additives or preservatives^[1]. Ocean Spray 100% Juice is set to appeal to a broad range of consumer groups with every 250ml serving of containing one of five-a-day portions of fruit and 100% recommended daily allowance of Vitamin C.

Bruce Scott, Cross-Franchise Brands Senior Manager at Coca-Cola Enterprises Ltd, comments: "The launch of 100% Juice from Ocean Spray is exciting news for the still juice-based drinks category as it meets a number of high frequency occasions, as well as several consumer requirements including '100% juice', '1 of 5 a day' and 'suitable for the family'^[2].

"Ocean Spray occupies a unique position with consumers, providing a solution for the growing number of shoppers who are buying 'healthier' or 'better for you' products, and we're certain the new range will be a big hit with current consumers whilst bringing new consumers into the category."

In 2012 the Ocean Spray brand will be supported by a £7m marketing spend, including three TV advertising campaigns launching with Blueberry in February, then 100% Juice in May and the core range in the second half of the year, to build maximum awareness and encourage more people to trial the Ocean Spray range.

For further information on Ocean Spray please contact Frankie Mercieca or Carly Thornton on 020 7485 0100 or email Frankie@mercieca.co.uk/ Carly@mercieca.co.uk

[1] Mintel UK 2008

[2] BrainJuicer Quantitative Research 2011

New Appletiser 350ml PET

Research has shown that consumers would prefer to buy Appletiser in a plastic bottle in both 'on the move' and supermarket environments^[1]. The introduction of Appletiser 350ml PET bottle from April will give adult soft drinks consumers the same great taste in a new lightweight, portable re-sealable pack. It contains the same refreshing Appletiser product as the familiar glass and can formats, with 100% juice.

The convenient on-the-go hand bag sized format means it can be enjoyed more easily, more often and in more environments by Appletiser's core target female audience. It will also broaden the brands ability to tap into a consumption opportunity of 45m adult on-the-go occasions^[2] and expand usage beyond special occasions into more everyday opportunities, such as lunchtime and increase distribution into more retail outlets.

New Appletiser 1.25L PET

In addition to Appletiser on-the-go 350ml, the brand is also launching a value for money 1.25L PET take-home pack, offering 66% more volume than the 750ml glass bottle for the same manufacturer's suggested selling price. The adult soft drinks sector remains in growth^[3], but has been affected by the current economic climate, as it is generally perceived to be a more premium format for special occasions. With the launch of new 1.25L PET take-home pack, the brand aims to drive both frequency and penetration into everyday consumption occasions and broaden its appeal further. The new PET format allows Appletiser to maintain its premium brand positioning and product quality and offer an increased value for money option for the consumer.

Introducing Grapetiser

Grape is a popular flavour within the adult soft drinks sector^[4] and the brand is responding to consumer demand for additional mainstream flavours with the launch of Grapetiser White and Grapetiser Red this February. Both variants contain 79% fruit juice (from concentrate). Graptiser Red will be available in 1.25L PET packs, 275ml glass bottles 330ml can pack formats. Grapetiser White will be available in 1.25L PET packs and 275ml glass bottles only.

In 2012, Appletiser is being supported by a £3m total brand investment. An integrated marketing campaign with the strapline 'Sparkle On' kicks off in the new year with the launch of a dedicated Facebook page and PR campaign. A targeted campaign from May lasting throughout the year will then drive awareness of the new Appletiser PET packs and will include events, sampling and PR.  Tailored POS across different channels will be available to highlight the launch and promotional periods.

Bruce Scott, Cross-Franchise Brands Senior Manager at Coca-Cola Enterprises Ltd comments:

"Appletiser is a popular brand and we are really excited about the launch of Appletiser PET 350ml and 1.25L and new Grapetiser, which is also available in the new 1.25L PET format. With these new packs and flavours we aim to make the brand appeal to more people on more occasions, therefore increasing distribution opportunities as well as frequency and penetration of purchase, driving sales for the retailer and further growth for the brand.

"Following the launch of Appletiser PET into the South African market in 2011, the brand managed to more than double rate of sale and we are expecting the new format to perform well in GB.  It's supported by an exciting new marketing programme raising the overall awareness of the brand, and we would encourage retailers to get on board by stocking 350ml and 1.25L PET formats to provide their shoppers with a premium everyday soft drink option."

Appletiser remains available in 750ml and 275ml glass bottles, and 330ml cans. The new PET format aims to complete the range making it suitable for all occasions.

For stockist enquiries, retailers should contact 0845 722 7222.

[1] Milward Brown January 2010 Base - Buy only adult soft drinks at least once a year (394)

[2] Kantar Worldpanel Usage 52 weeks w/e 07/08/11 Total Multiples.  11m people consume adult soft drinks in the home,  adult soft drink consumers will drink a drink on-the-go 4 x per year. These consumers are looking for the same premium drink cues when they're on-the-go (supported in Appletiser research) which means there is a 45m consumption opportunity for adult drinks on-the-go

[3] Nielsen, Total Coverage, Adult soft drink, Sales Value ,  52wks to 24^th December  2011

[4] Nielsen Multiple Grocers 52wks to 26^th June 2011 - over 50% of all adult soft drinks purchased are in grape or apple flavours

[5] Nielsen Total Coverage to 01.10.11

[6] Nielsen Total Coverage to 01.10.11

Exotic is the third most popular flavour within the Juice & Juice Drinks sector^[2], behind Apple and Orange and Mango is the number one exotic flavour^[3] and is driving this growth. New Capri-Sun Mango available in 200ml 10-pack and 200ml 49p PMP^[4] single packs is set to maximise the new year 'back to school' retail opportunity and offer shoppers increased choice and recruit news users into the sector. The brand also continues to stay relevant to Mums as the family gate-keeper with its clear and bright 'nothing artificial at all' on-pack messaging.

The brand will also be focusing on driving awareness of its 330ml packs with teens during 2012 as part of a £3million marketing investment programme.   Capri-Sun 330ml has a strong resonance with teens aged 14-18. To support this, starting from April and running throughout 2012, Capri-Sun is sponsoring satellite TV channel 4Music.  The TV sponsorship will include 30 second and 10 second promotional ads to support Capri-Sun 330ml calendar activity, and brand activation on 4Music Radio and 4Music's microsite.

The 4Music sponsorship programme will support the launch of Capri-Sun's new exciting on-pack promotion this April on Capri-Sun 330ml Orange, Apple & Blackcurrant, Orange & Tropical single packs.  Consumers will have the chance to win one of 5000 'Audiobot' Speakers^[5]. This must-have gadget is a mini robot shaped rechargeable USB speaker, which can be plugged into any MP3 or mobile device for portable sound. Plus in association with 4Music five pairs of VIP tickets to V Festival.

Shoppers will simply enter the unique code via text to receive a text back from Capri-Sun to confirm if they have won.  Each Audiobot will be branded with a logo on the back of its head and a striking Capri-Sun orange and blue striped beanie hat.

Bruce Scott, Cross-Franchise Brands Senior Manager at Coca-Cola Enterprises Ltd comments:

"The Capri-Sun brand continues to perform extremely well and is worth £85m^[6]. It's trusted by mums and loved by all ages and is currently growing ahead of both the Lunchbox and Juice Drinks sectors^[7].

The launch of Capri-Sun Mango offers an additional incentive to purchase for parents looking to give their children a great tasting and popular flavoured mango juice drink, whilst being confident in the knowledge there are no artificial ingredients or preservatives. The new flavour offers a strong proposition and will help grow retailer sales and drive sector growth.

"Capri-Sun's 330ml ever increasing success is evident with a strong appeal across teens and young adults. The 4Music sponsorship and Audiobot on-pack promotion, which has great shelf stand-out and offers a great incentive to purchase, will also help us to expand consumption opportunities with a mainstream teen audience ensuring that the brand relevance extends beyond the core lunchbox occasion.  The activity is part of a £3 million investment programme, and awareness with existing and new shoppers will be high, so retailers should stock up to capatalise on the sales opportunity."

For stockist enquiries, retailers should contact 0845 722 7222.

For further information please contact Nicki at Mercieca PR on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

[1] AC Nielsen Total Coverage MAT to 10^th Sept 2011

[2] Nielsen MAT o w/e 4^th Dec 2010

[3] Nielsen MAT w/e 4^th Dec 2010

[4] Capri-Sun Mango 200 ml 49p single pack is exclusively for independents

[5] Terms & Conditions: The Promotion is open to residents of Great Britain aged 16 and over only and runs from 11am 01/04/2012 to midnight 31/07/2012. Full terms and conditions contact the Freephone Consumer Help Line on 0800 3890050. Promoter: Coca-Cola Enterprises, Charter Place, Uxbridge, Middlesex UB8 1EX.

[6] Nielsen Value Sales Total Coverage MAT to 10^th Sept 2011

[7] Nielsen Value Sales Total Coverage MAT to 10^th Sept 2011

[8] Nielsen Value Sales Total Coverage MAT to 10^th Sept 2011

[9] 200 ml 49p is exclusively for independents

[10] Nielsen Total Coverage to 01.10.11

'GET GLAM' WITH DIET COKE AND BENEFIT

Designed to add a little sparkle to the New Year, Diet Coke is launching three exclusive new pack designs to celebrate the hottest fashion and beauty trends of the season. Supported by a 10-second TVC, - 'Get Glam' - outdoor, digital and PR activity, the campaign is set to reward consumers with each limited-edition pack offering a £5 voucher code, redeemable on purchases over £20 from www.benefit.cosmetics.co.uk*.

Each of the three new pack designs in the 'Get Glam' collection champions the individual style and personality of one of the Diet Coke girls, - floral print 'Romanic', on-trend hound's-tooth 'Fashionista' and striking zebra print 'Rock Chick'. Each design is accompanied by an on-trend Spring make-up look, created by Benefit exclusively for Diet Coke, ensuring there is a beauty look to inspire everyone.

Online a new Facebook app hosted at www.dietcokegetglam.co.uk will help Diet Coke fans achieve the new 'Get Glam' looks. The perfect accompaniment for getting ready with the girls, the 'Get Glam' app brings together glamour, fashion, style, beauty, friends and fun into one party-pampering package. Users can discover whether they are a rock chick, fashionista or romantic, learn how to interpret and perfect must-have fashion and beauty styles, or get ready with friends via a 'Glamming Together' video chat tool.

THE TV CAMPAIGN

The campaign will include a series of new TV commercials which bring to life the brand's light-hearted attitude, kick starting with, 'There's One Left' starring the confident Diet Coke puppets who bring fun, style and passion to everyday moments.

The brand new TVC, developed by Mother London and directed by Legs (Georgie Greville and Geremy Jasper) will debut in GB from 9th January 2012 and will appear in seven European countries.

The 'Love It Light' heroines - Eleanor, Bernadette and Irene - have been styled to reflect their individual, outgoing and sassy personalities. Eleanor, the consummate fashionista, is experimental and playful. Bernadette's romantic nature is reflected in her choice of detailing and texture on chic neutral pieces; while Irene's rock chick persona is brought to life through her edgy sense of style and penchant for studded leather. Each girl has her own look, but together they share the belief that the light-hearted side of fashion is all about personal style - rather than following fashion rules. These girls embody the 'Love it Light' attitude, with their inventiveness and characters at the heart of the spot.

'There's One Left' opens with Irene and Bernadette arriving home eagerly anticipating their Diet Coke. When they open the fridge, they discover there's only one left. They debate who deserves it the most, with flashbacks to their days' events - this includes plenty of embarrassing and frustrating moments brought to life in a light-hearted way. Eventually, Eleanor returns with her hair on fire and the girls immediately agree she's the most deserving of the last Diet Coke.

A further 10-second TVC named 'No Cal' is also set to air in 2012. The spot shows the three puppets hanging-out in their stylish kitchen. All three sip from the same can of Diet Coke to test its great taste and 'no calorie' properties.

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises Ltd, commented:

"Diet Coke is the UK's number one low calorie cola, worth £468.9^[1] in value sales, with growth of 6.4% year-on-year^[2]. We're confident the on-pack promotion with Benefit will be a huge hit with our core consumers and the creative new pack designs are sure to have great stand out on-shelf. The 'Love it Light' campaign will ensure awareness of the brand is high so retailers should ensure they are stocked up with the special edition packs to help boost their soft drink sales."

Retailers should call 0845 722 7222 for stockist enquiries.

For further information, please contact Frankie or Carly at Mercieca on 020 7485 0100 or email Frankie@mercieca.co.uk

[1] Nielsen Data MAT to w/e 01.10.11

[2] Nielsen Data MAT to w/e 01.10.11