The UK drinks industry is dynamic and varied, and it can be divided into 12 categories including among others:
Consumers range of consumption has broadened considerably, with the average consumer now buying from 6 of the 12 categories available. Carbonated (fizzy) soft drinks now represent about 8% of total drinks consumption, and non carbonated around 27%. Diet and low calories drinks now make up around 28% of carbonated soft drinks consumption in the UK, with many consumers actively switching to diet carbonated soft drinks as part of weight control. Coca‑Cola Great Britain already offers a considerable range of choice to consumers with a portfolio of 20 brands and nearly 80 products. In 2006 this choice has been expanded even further.
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